KYRIE Iriving has inked a five-year deal with Chinese sneaker brand ANTA, which will extend beyond just having a signature product line.
Irving officially joined Klay Thompson as the face of the brand.
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ANTA revealed its shared vision with Irving that is grounded on upholding diversity and expansively promoting the richness of global basketball culture.
"Both parties will focus on their love for basketball and uphold the concept of "The Love for Basketball is Equally Shared" by ANTA. They will also tap into their respective strengths from diverse fields to support every basketball enthusiast and jointly promote the development of basketball culture," the brand said.
The new business collaboration also entails that Irving will jointly serve as ANTA
Basketball's Chief Creative Officer while spearheading the brand's efforts in player recruitment, brand partnerships and multisectoral collaborations.
"Through these collaborations and in collaboration with Anta, Kyrie will strive to collectively shape and introduce new vision, innovation, and creativity in signature sportswear category," ANTA said.
In addition, the Dallas Mavericks star will be at the forefront of ANTA x KYRIE Youth Basketball Training Camps in China and the US as part of both parties' efforts to promote the sport.
"I'm incredibly excited about this collaboration. The first step in becoming partners is to share the same dreams, goals, and missions. ANTA's rapid development over the years,
openness to creativity, willingness to embrace family and teamwork, and expertise in areas like product innovation and manufacturing processes have left a remarkable impression on not just me, but also my A11Even team who will work side by side with me in creating something truly generationally special," the former NBA champion said.
"Being appointed as ANTA Basketball's Chief Creative Officer is more than
just a realization of my dreams; in fact, it may be the perfect opportunity for me, an
individual who always dreams big and values independent thinking, to leverage my artistic talents to build, create, and unify the culture both on and off court," he added.
Irving's first-ever ANTA product line, featuring on-court signature shoes and lifestyle footwear, will be unveiled to the public in the first quarter of 2024.
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