Michael Jordan's latest signature shoe doesn't need shoelaces

Oct 30, 2018
PHOTO: nike

MICHAEL Jordan’s latest signature shoe combines signs of past designs with a mark of modern technology.

The Nike Air Jordan XXXIII, whose heel tab looks similar to that of the III, IV, V, and VI, features FastFit technology, a new tightening system that abandons the use of shoelaces.

No less than the GOAT, himself, explained the main feature of his 33rd flagship shoe.

“This year’s game shoe, the AJ XXXIII, is the first basketball shoe to feature FastFit technology, which provides ultimate lockdown to prepare athletes for flight,” Jordan said in a statement.

“From day one, we’ve taken pride in the Air Jordan game shoe, where we focus on athlete insights and the latest innovations to create silhouettes that are distinctly Jordan. That balance also allows the game shoe to continually revolutionize both in sport and style,” the six-time champion and five-time MVP added.

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True to its name, FastFit lets you fit in the J’s as fast as possible as a simple pull of the forefoot strap creates a full 360-lockdown. As fast as it tightens, it also easily loosens by pulling the side loops to release the cables.

Designer Tate Kuerbis describes it as “pull and go,” as the process is easily repeatable throughout a game or practice session.

"Applying FastFit allowed for a balance of art and science in the design,” Kuerbis said. “We were inspired by how space suits look and function. It’s all very utilitarian, and the various elements and what they do are all clearly called out.”

“Thinking about this led us to highlight the pull cord, eject cord and the inner workings of FastFit, and make the function integral to the aesthetic and graphic integrity of the design,” he added.

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The Air Jordan 33 sells for P9,895, with the “Future of Flight” colorway set to release on November 2 at Nike Park stores, Nike Forum, Titan, The Athlete’s Foot, and Sports Central.

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