NIKE on Tuesday announced the Philippine launch of Rise, its first-ever reality documentary and basketball development program that hopes to inspire young Filipinos to raise their game and realize their full basketball potential.
Nike Rise will be giving a once-in-a-lifetime opportunity to street ballers to be discovered in a nationwide search and later provided a platform to rise above their limits in a unique program.
“True to Nike’s mission to bring inspiration and innovation to every athlete, Rise will encourage and provide opportunities to everyday athletes to go beyond their comfort zone," said Patrick Reyes, country marketing manager of Nike Philippines.
"The selected Rise players will try out the latest product innovations, as well as access to professional training through coaches and athletes. Through Rise, we will enable and inspire athletes to rise beyond their limits and realize their full potential,” Reyes added.
Regional tryouts will be held in four major cities - Dagupan on June 27, followed by Manila (June 28), Cebu (July 4) and Davao (July 5) - to select 24 standouts who will undergo training under a crack staff led by coach Chot Reyes and Jimmy Alapag as assistant coach.
Interested basketballers can also write in to Nike.com for a chance to be invited to the tryouts.
During the six-week training, Rise players will be immersed in a Nike athlete’s experience, living together while being given technical training as well as strength and conditioning sessions.
There will also be guest coaches and mentors as part of the six-week training program.
"During that time, these players will be eating, breathing basketball," said Reyes, the former Gilas Pilipinas coach who, at the end of the program, will pit the Nike Rise team against a selection of elite players.
The House of Rise will be the center point of the campaign, where the players will train and hone their basketball skills and abilities under a training program specifically tailored by Reyes and the other coaches.
Rise players will benefit from elevated training tools, digitally enabled to provide insight into an athlete’s technical performance through speed, shooting and basketball IQ.
It will also celebrate the culture of Basketball – both globally and locally.
Nike Rise players will be enabled with the best Nike Basketball product innovations that include both training apparel and footwear. An exclusive curation of t-shirts and footwear for Nike Rise will also be available at selected Nike stores beginning July 2015.
The audience can follow the journey of Rise on TV5, every Sunday starting July. For behind-the-scenes and additional training content, go to Nike.com. Keep track of online content through #Rise.
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