CHICAGO - After the sudden, unexpected exit of Chery Tiggo early this month, two companies have shown interest to join the Premier Volleyball League (PVL).
It is a testament to the popularity and marketability of the PVL, which has gained so much traction in viewership and live attendance over the years.
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One of the entities, a league source revealed, is Cebu Landmasters Incorporated (LCI) a topnotch property developer in the Visayas and Mindanao.
Landmasters is active in the basketball scene in Cebu city and province.
The other company that wants to take a bite at women's volleyball is Black Mamba Energy Drink. A rep of the liquid supplement told me on Monday that talks are in the early stages.
So, how do companies get to enter the PVL?
"We do not have a franchise fee, but we do ask for a bond and a commitment to stay in the league for at least five years," PVL president Ricky Palou told me in a telephone interview.
If all goes well, the PVL could potentially gain two new members after losing Chery Tiggo and the rumored exit of another low-tier club.
It's good business math and not a bad way to start the New Year.
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