WITH everything set for the fifth staging of Ironman 70.3 Philippines on August 4 in Cebu City, Globe Telecom is preparing to make the popular triathlon race a lot more fun for participating athletes.
Globe, a strong supporter of Ironman 70.3 Philippines since it was introduced locally in 2009, will be tapping the power of social media to bring the message to the world that triathlons are more fun in the Philippines.
Such will be made possible by the high-speed broadband internet connection Globe will provide at the venue.
“We want to give everyone a wonderful digital experience through our improved network by providing them an opportunity to share their Ironman 70.3 experience using Twitter and Instagram. We want to show people not only in the Philippines but also abroad that Globe makes Ironman fun,” said Yoly Crisanto, head of Globe corporate communications.
To make the activity more exciting, Globe will provide special prizes to the most number of tweets using a pre-determined hashtag and the most number of photos and/or videos shared via Twitter or Instagram.
For this year’s Ironman 70.3 Philippines, about 2,150 participants from 35 countries worldwide are expected to join either the individual or relay competition of the race made up of a 1.9-kilometer swim, 90-kilometer bike race and a 21-kilometer run.