THE International Premier Tennis League is confident of drawing sellout crowds even as three-day tickets are priced as much as P58,500.
The event set from November 28 to 30 at MOA Arena features Maria Sharapova, Andy Murray, Serena Williams, Ana Ivanovic, Daniela Hantuchova, and Eugenie Bouchard, among others, although spectators need to be at the venue for all three playdates to see all the tennis stars in action.
IPTL chief operating officer Eric Gottschalk explained why they are not selling one-day tickets.
“By offering three-day passes, we can guarantee that the fans to see all the players who are coming to Manila,” he said.
“For example, if Serena will be here for only one day,” he explained. “So we want to sell tickets and we say Serena will come to Manila and people buy tickets and get disappointed on the first day because they don’t see them and it backfires on us as organizer.
“But if we sell a three-day pass, we will guarantee you will see her. It’s up to you to turn up to the venue.”
Tickets, though, are transferable and Gottschalk said they are approaching the target with 70 percent of the tickets already sold with a month to go before the tennis extravaganza. Sales started last month, when an early-bird discount was offered.
The three-day VIP tickets are priced P58,500; patron P46,000; lower box P26,000; upper box P13,500; and general admission P2,900.
“You will see we have been very sensitive in the way we priced the tickets,” Gottschalk said. “We wanted to be way lower than NBA games or concerts.”
Computed by day, the passes to the matches are VIP P19,500; patron P15,333; lower box P8,666; upper box P4,500; and general admission P966.
Comparing to prices during the NBA Global Game between the Indiana Pacers and the Houston Rockets last year: P32,300, P27,000, P8,400, P4,200, and P550, respectively, tickets to the IPTL matches were priced less than the NBA event in VIP and patron sections, but were priced slightly higher in the lower, upper, and general admission sections.
The ticket prices to the Mariah Carey concert on Tuesday night ranged from P1,960 to P25,850.
“We expect the house to be full,” Gottschalk said of the venue that is set to seat 13,206 people.