SAUCONY, the fastest-growing brand in the run specialty retail channel, officially unveiled the latest iteration of one of its most popular running shoes, the Guide 7.
The reveal of the brand’s highly-anticipated update of its flagship stability performance shoe was made before members of the media and the blogging community last Monday at Uncle Cheffy's in the SM Megamall Atrium.
Building on an award-winning legacy, the latest generation Guide is designed to extend the limits of performance innovation on many levels while optimizing the unique and entire stride of the runner, enhancing the overall running experience.
Among the lightest shoes in its class, the Guide model remains uncommon in the industry for its blend of engineered stability, cushioning and flexibility not typically found in a stability trainer.
Since the original debut in 2008, the Guide’s award-winning heritage includes being twice named the Independent Running Retailers Association (IRRA) “Shoe of the Year” (2009, 2010), Runner’s World “Editor’s Choice (2012) and Runner’s World “International Shoe of the Year” (2012).
The Guide 7 represents the longest development initiative in the Saucony’s history and reflects the rigorous standards and that it has been through the most thorough testing program that the company has ever endured, putting more runner feedback into this shoe than any other shoe in the brand’s history. After an exhaustive fit test, 75% of tested runners preferred the Guide 7 over its leading competitors.
So who can use the Guide 7? Saucony said its a shoe that can be used by almost anyone. Pronators appreciate the light stability and guidance, while neutral runners find that it offers a touch of support without over-correcting their foot through the gait cycle. The brand believes it really hits a sweet spot for a large percentage of the running population.
The fully decoupled SRC (Super Rebound Compound) crash pad in the Guide 7 heel area was designed to provide a smoother transition at foot strike. The outsole of the new Guide’s forefoot has been flared by 2mm for a more supportive platform during the latter stages of the gait cycle.
The Guide’s 8mm heel-to-toe offset positions the foot during impact in a way that creates a greater range of motion for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride.
According to Saucony, the end result is "the ultimate training partner" as the Guide 7 provides both stability and flexibility in a surprisingly lightweight package.
Saucony has upped the Guide 7’s midsole technology game by adding a heel-to-toe PowerGrid insert for lightweight propulsion. The revolutionary PowerGrid foam is 15% lighter and 30% more durable than traditional EVA. Deeper flex grooves and improved toe-spring ensure the new Guide moves with the runner. At a mere 10 oz, the Guide 7 is significantly lighter than any other shoe in its class.
Several athletes outfitted by Saucony also gave their testimonials to the design of the brand's products. Extoling the virtues of the Guide 7 were Laarni Paredes of Herbalife, top-ranked female Olympic distance triathlete Kim Mangrobang, Bike King owner Raul Cuevas and coach PJ Rivera of Tri-Mac Coaching.
Saucony’s award-winning Guide 7 is available in specialty retailers: Runnr in Bonifacio High Street and Trinoma, Toby’s Mall of Asia, Planet Sports in Power Plant Mall, Secondwind Ortigas, major SM Department Stores nationwide and select Robinsonsons Department Stores.
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