MOUNTAIN Dew launched a unique and extreme competition to determine which of its two new limited edition flavors emerges victorious in the ‘Duel for Dewmocracy.’
The popular softdrink aptly chose two personalities with the same thirst for adventure, originality and creativity as the brand to lead their respective teams to victory during the formal launch of the competition at White Space, Makati.
Comedian-host Ramon Bautista led team Blue Shock, a raspberry citrus concoction, while DJ-host Sam YG bannered Team Live Wire, an orange-infused mix. Each team also features a mix of rappers, BMX riders and skateboarders set to duel in a series of challenges to determine the winner.
Team Live Wire drew first blood in the first edition of the duels winning the rap battle, skateboard skills showdown, and the twist-the-bottle game. The initial public event is set for August 27 at SM Megamall, with two more events to follow, where the team with the most accumulated points emerging as the winner of the competition.
Fans can also help determine the winner, as Mountain Dew intended the contest to be interactive through social media.
“The goal of Dewmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With Dewmocracy, every Filipino has a chance to make a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain,” said Mountain Dew brand manager Kay Paras.
Join in the fun by voting either #DewBlueShock or #DewLiveWire on Twitter and Instagram to make your votes count. Voting will close on October 31. As added incentive, voters of the winning flavor will have a chance to win prizes that includes a brand new pickup.