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    Heat is on as Nike helps top football players keep their cool in Brazil World Cup

    Jun 1, 2014

    FOOTBALL played in Brazil in June and July could see temperatures around 25°C (77°F), with at least 10 matches pushing 30°C (86°F).

    For athletes playing 90-minute matches in these conditions, keeping cool is crucial to performance. Nike’s 2014 national team kits have been designed with optimal cooling solutions to give athletes a leg up in these conditions and help them stay cool under pressure on the world stage.

    Key cooling elements in Nike’s National Team Kit system of dress include:

    * Sweat-wicking Nike Dri-FIT fabrication 

    * Dual-knit construction moves sweat away from skin to the outside of the kit where it can evaporate more quickly

    * Dual-knit construction features a fabrication that is cooler and softer against skin

    * Burn-out mesh at the back of the national team kits and Nike Pro baselayer reduces weight by removing fabric in key heat zones for added breathability

    * Laser-cut ventilation increases airflow over the skin

    * Nike Pro baselayer options are 16 percent lighter than their predecessors with added cooling and ventilation

    * Increased abrasion protection in the Pro baselayer Slider Short  match athletes’ sliding patterns with increased breathability and decreased weight.

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