RUNNERS usually associate ASICS with the colorful running shoes with the distinctive crossed stripes that featured innovative technology and quality construction.
ASICS, which stands for Anima sana in corpore sano (‘a healthy mind in a healthy body’), has come up with an array of watches to aid runners as the new ASICS Run 2015 Watch line was unveiled to members of the media and the running community at the 100 Miles Café at the Fort Strip in Bonifacio Global City.
According to marketing manager Judith Staples, the ASICS lineup is perfect for newbie runners looking for specialized devices that are within the budget of the running public.
Staples said they received positive feedback during this year’s Condura Skyway Marathon when they provided glimpses of the watches — with their design that optimizes angles and large displays for better viewing - at the ASICS booth, especially from the Japanese brand’s loyal followers.
Apart from four vibrant colors to choose from, the ASICS AR08 LED Night Watch (P3,950) has a continually flashing LED that allows runners to be seen in darkness, an ideal safety feature for athletes such as ultramarathon runners who have to contend with provincial roads that are either dimly lit or have no lighting at all. Up[on pressing the “NIGHT” button for two seconds, the LED light will start flashing for 30 minutes, affording increased visibility.
Another watch on tap is the AG01 GPS watch (P7,950). The new sportwatch has a GPS location system that can function up to 10 hours when activated and measures distance, speed and pace. By receiving GPS signals while running, users receive easy measurements of their running data that can be managed by dedicated Windows or Apple app downloaded in their computers.
The ASICS AH01 Heart Rate Monitor (P5,950) provides the same functions to its pricier cousins. Used in conjunction with the included Chest Strap, the watch has built-in sensors to calculate ‘AT (Anaerobic Threshold) Heart Rate’ and ‘AT Pace’ that serve as guidelines to perform training effectively and control running pace during races, thereby enhancing running performance.
Also introduced during the event were SEA Games silver medalists Mary Joy Tabal (women’s marathon) and Jesson Ramil Cid (decathlon) as well as promising long jumper Katherine Kay Santos.