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    Another first for Fitness First - Aura club caters specifically to triathletes

    May 15, 2014
    A part of the launch was a program called “Fitness Forever” which showcased the different fitness trends from the 70s to the present. Rhoel Fernandez

    HIGH-TECH meets innovation as Fitness First opens the doors of Fitness First Platinum Aura to beginners and athletes at the Bonifacio Global City in Taguig. was among those invited to the May 14 grand launch of the impressive two-level facility inside the SM Aura Premier.

    The 16th gym in the Philippines of the international fitness brand, contains state-of-the-art amenities, advanced equipment and innovative programs aimed at satisfying even the most discerning individuals.

    Fitness First country manager Mark Ellis conducted a tour of what he described as the “first new-generation gym” in the Philippines.

    The sixth level of the gym presented a unique feature that Fitness First is launching in the country - zones where athletes, particularly those involved in the growing multisports community, can come and train.

    “A couple of years ago there were only a couple of hundred triathletes in the Philippines. Now there are more than 6,000 registered triathletes in the country so this clubs is the first to specifically cater to triathletes," Ellis said.

    The new club has managed to assemble a single area where swim, bike and run activities can take place. Ellis said they have been able to simulate the conditions similar to a triathlon where would-be participants can get their first taste of the sport in a closed environment.

    “In the weekdays they can train in our club and in the weekends they can go outdoors to train, this zone enables us to do that,” Ellis explained.

    The Urban Zone is located in an open area on the rooftop where members use basic and functional equipment such as monkey bars, battle ropes and punching bags.

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    “This area is not airconditioned. It’s meant to be raw, it’s meant to sweat and the idea is to train our members through intense workouts in 30 minutes using different types of equipment,” said the affable Ellis.

    Part of grand launch was a program called “Fitness Forever” which showcased the different fitness trends of years past, from the body builders of the 70s, to the aerobics and dance moves of the 80s, the cardio exercises of the 90s and to the present functional training programs such as Crossfit and Dynamic Movement Training (DMT).

    The fifth level of the flagship club featured the Power Plate machine which when used with conventional exercises engages far more muscle groups and thereby helps intensify the workout. Fitness First claims a 30-minute workout using this machine can produce the same results as a typical two-hour workout session.

    At the center of the club is a wide expanse of artificial turf where members can do suspension training and freestyle exercises. The innovative Pavigym flooring is shock absorbent and helps make workouts safer and more effective.   

    Cardio workouts have been given the high-tech treatment with cardio equipment having built-in Wi-Fi and television screens where members can surf the net, listen to their favorite workout tunes or watch shows while working out.

     “We cater to beginners, we also cater to athletes. This club is a combination of all of that," Ellis said.   

    After the brief flashback and the tour to provide a better understanding of the modern facilities, mediamen were also given an express workout by the gym’s coaches, the winners of whom were awarded a free one-month trial.  

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    “It’s a combination of innovation and technology to make workout fun but also maximize results in the shortest possible time.”

    LA Tenorio Fitness First brand ambassador and the guard of PBA ballclub Ginebra, was also on hand to share the benefits of working out, saying that it has extended his career as a professional basketball player. 

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    A part of the launch was a program called “Fitness Forever” which showcased the different fitness trends from the 70s to the present. Rhoel Fernandez
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