RUNNING to the end zone, grabbing a crucial rebound, accomplishing a defensive stand, kicking the game-winning goal.
The new campaign of global brand adidas challenges everyone to ‘Take today’ and is a reminder that sports is about living in the present and owning the game that you have today - regardless of personal or team history and leaving what lies ahead to tomorrow. Today could be anyone’s game.
The latest 30-second video in the Sport 15 campaign is a series of moments focused on the here and now and that ‘good things come to those who take,’ that in sports, no one owns today and every minute of every game is up for grabs and yours for the taking.
Sport 15, a series of films based on the insight that sport happens in moments, features sports icons, who give their own reasons why they ‘take today.'
The video features global athletes that include NBA stars Damian Lillard, John Wall, Jeremy Lin and Joakim Noah as well as No.1 draft pick Andrew Wiggins. Football greats Leo Messi, Luis Suarez, Gareth Bale and James Rodriguez also make an appearance as well as tennis pros Caroline Wozniacki and Simona Halep.
The Sport 15 campaign empowers every athlete with a mindset that any moment is a chance for you to do the impossible, to start over or to achieve the unexpected.
It's not just about what trophies or records you've achieved in the past, it's about seizing opportunities and always pushing yourself and making your teammates better.
Whatever the chosen sport, adidas is communicating it is a brand that understands athletes and enables them to take today.
In an arena where time is measured in a fraction of a second, there is a fine line that separates being remembered or joining the forgotten.
In February 2012, little-used reserve Jeremy Lin was about to be cut by the New York Knicks. With his dream of playing professional basketball on the line, Lin decided to ignore the seemingly insurmountable odds and played every game like it was his last. The result was ‘Linsanity’ - a seven game-winning streak that captured the world’s attention, giving hope to underdogs everywhere and proving to everyone he belongs in the NBA.
"Making plays. That’s what I care about. Feeling the moment. And letting it fly."
No one owns today. Take it.