PIA Wurtzbach, Alyssa Valdez, and Sharon Cuneta lead the glittering array of muses for the opening of the PBA's 44th season, team officials announced during the league’s press conference on Tuesday.
Wurtzbach, the 2015 Miss Universe winner, will be the muse of crowd favorite Barangay Ginebra during the traditional parade of teams in opening ceremony of the new PBA season set on Sunday at the Philippine Arena in Bulacan.
Valdez, meanwhile, will be bannering NLEX as muse. Incidentally, the boyfriend of the Philippine volleyball superstar is NLEX cager Kiefer Ravena.
Magnolia, which recently won the Governors’ Cup crown last year, is eyeing Cuneta, an endorser of the brand, as its muse, with the two camps currently negotiating terms of a deal.
Another volleyball star in Myla Pablo will team up with Philippine national swimmer Jasmine Alkhaldi with Blackwater.
Binibining Pilipinas International 2016 Kylie Verzosa will be the muse for San Miguel, Kapamilya talent Yam Concepcion will represent Phoenix, while Kapuso actress Klea Pineda will be the muse of Alaska.
TNT, Columbian, NorthPort, and Rain or Shine have yet to finalized their muses.