JUST weeks after it signed agreements with two NBA teams, Tanduay has entered into a partnership with the Phoenix Suns. This makes it the first Philippine company to sponsor five NBA Teams at the sae time.
Tanduay had inked partnerships with the Minnesota Timberwolves and Milwaukee Bucks early this year, after earlier signing deals with the Golden State Warriors and Brooklyn Nets.
Co-branded bottle packaging will be released during the NBA season.
“We are confident that the NBA is a significant venue to grow our brand awareness in Arizona and beyond. It is definitely an honor to be a partner of the Phoenix Suns, and we are looking forward to bringing our Philippine-made products to more cities in the US which has a huge potential as a market for rum and other spirits,” Tanduay President and COO Lucio Tan III said.
Phoenix Suns Chief Revenue Officer Dan Costello shared positive prospects of the partnership with Tanduay.
“We have heard so much about the craftsmanship that Tanduay, a heritage brand from the Philippines, uses to develop its products. We are thrilled to be aligned with another world-renowned brand with rich history, just as the Phoenix Suns, have the deepest his-tory in Valley sports,” said Costello.
He added that the Suns have over 500,000 Filipino fans on social media.
“We are excited to bring a beloved Filipino brand into the Phoenix market to continue to connect the Suns to our fans in the Philippines and around the world,” said Costello.
“We are excited that the distinct tropical taste of Tanduay’s finest rums would be a good fit for Arizonans,” Tan said.
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