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SOTY 2024: MILO awarded the SPIN.ph Sportsman Who Cares award

Nurturing the grassroots is a worthwhile endeavor
Dec 30, 2024
soty 2024 milo sportsman who cares
ILLUSTRATION: Ralph Salcedo

[Editors' note: Eighth of a series as we reveal SPIN.ph's choices for its yearend Sportsman of the Year awards, which is now on its 12th year]

SPORTSMAN WHO CARES 2024

Great things start from small beginnings – and that was proven yet again this year after Carlos Yulo went from being part of ‘Yagit Team’ in a small gym in Manila all the way to standing out for two gold medals in the Paris Olympics.

Of course, for small beginnings to even, well, begin, there has to be belief. And since Day One, MILO has been a big believer of Philippine gymnastics.

Carlos Yulo

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In particular, one of Yulo’s biggest breaks early on came thanks to the MILO Little Olympics, as well as the partnership between MILO and Club Gymnastica in Pasig. From there, the Philippines’ double golden boy was molded into the world-class athlete who would rule the floor and vault disciplines in the 2024 Games.

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    And it’s not just gymnastics that MILO has been a big believer of. For six decades now, the brand has established and reinforced grassroots programs for badminton, basketball, football, karatedo, pole vault, swimming, taekwondo, and weightlifting, among many others.

    For its unwavering faith in Filipino athletes such as Yulo, Hidilyn Diaz, EJ Obiena, Alyssa Valdez, and Kiefer Ravena, MILO is well worthy to be SPIN.ph’s Sportsman Who Cares for 2024.

    Great things start from small beginnings, indeed, and MILO has had Philippine sports’ backs since Day One.

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    ILLUSTRATION: Ralph Salcedo
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