PBA players get timely lessons on grooming, social media savvy

Feb 15, 2019

FOR the first time in almost a decade, the PBA held a development program for players on Friday at the Meralco Main Theater in Pasig City.

The league aimed to educate the players on how to handle their finances, how to deal with mental health issues, how to carry themselves through grooming, and how to interact with the media.

“Nag-evolve na [ang landscape ng PBA], may social media na, makakatulong sila [players] sa atin [sa liga], kasi madami silang followers eh,” said PBA commissioner Willie Marcial.

The top PBA official explained that the players’ orientation, which started during the time of former commissioner Noli Eala and continued during the tenure of Sonny Barrios, will benefit both the league and the players.

“Malaking advantage kapag natutunan din i-promote yung liga sa social media, yung grooming, kung papaano ka naman pumorma ng kaunti at kung paano humarap sa inyo, sa media, at sa telebisyon, at marami rin silang natutunan tungkol sa finances,” said Marcial.

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“Sa akin malaking bagay kasi kilala na sila tapos ginagawa silang role model ng mga kabataan so kailangan ingatan mo na rin kung paano ka aasta sa labas,” he added.

Roch Vanderberghe of FWD talked about Investment, while Chesca Tenorio, wife of Ginebra star LA Tenorio, tackled financial literacy.

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Meralco assistant coach Ronnie Magsanoc, who’s also a sports analyst on TV, shared his experience about being a former basketball player, while Alaska assistant coach Tony dela Cruz and San Miguel guard Chris Ross shed light on mental health.

Maggie Cortez of TV5 gave inputs on how to use the social media, Regi Cruz and Juan Banal taught the players proper grooming, and veteran sports anchor Sev Sarmenta explained how they should handle TV and media interview.

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