IN a new campaign topbilled by some of the NBA's biggest stars, Nike Basketball hopes to inspire youths across the world to to keep pushing the limit to become the best player they ever can be.
The “Bring Your Game” campaign showcases the unique ways of seven Nike Basketball athletes in their pursuit of success on the hardwood court.
Nike Philippines will launch the campaign in January with a new film featuring Kobe Bryant, Elena Delle Donne, Anthony Davis, Kevin Durant, Paul George, Kyrie Irving and LeBron James.
The five-minute film, whose trailer debuted in more than 3,000 theaters in the US, explores the unique ways the players prepare for success on the hardwood.
“From fishing to philosophy, the film’s vignettes might be comic, but each is rooted in the realities of its respective player. Here, Nike reveals the backstory behind the narratives,” Nike said in a statement.
Watch the video:
Here are some of the interesting vignettes:
1. For much of his career, Kobe Bryant has anchored his day with 10 to 15 minutes of morning meditation.
2. The cerebral player also famously travels from his home to his team’s downtown LA arena in a helicopter.
3. Elena Delle Donne’s new hometown, Chicago, has enthusiastically embraced the league MVP. In turn, the Delaware native has gotten comfortable in the Windy City, going as far as naming her Great Dane Wrigley, after the city’s famous baseball park.
4. Anthony Davis grew seven inches in a single high school year, evolving from a 6’3” guard to a 6’10” post player while retaining his shooting touch. As a result, Davis has blossomed into one of the league’s most versatile scorers and forecasts a future of hybrid basketball players.
5. On court, Kevin Durant is a ruthless scorer. Off it, he’s busy giving back to communities in Oklahoma City and his hometown: Seat Pleasant, Maryland.
6. Although Durant stands 6-9, he has the wingspan of a 7’4” player, which helps him “posterize” opponents.
7. George’s love of fishing developed in childhood and has progressed into something of a second sporting career — he’s competed in fishing tournaments and won a few trophies. It also remains the two-time All Star’s preferred method of relaxation.
8. Three-time All-Star Kyrie Irving takes his dribbling so seriously that he used to wrap balls in plastic bags to manufacture an unpredictable bounce. The dedication paid off: Constant practice has delivered Irving a dazzling set of skills that regularly mesmerizes defenders and fans.
9. In the summer of 2014, LeBron James cut out carbs, dairy and sugar for 67 days. The not-quite-paleo diet did, however, include a great deal of super food (like kale).
10. James’ reputed photographic memory makes him a formidable opponent both on court and in the virtual world — his childhood friends recall finding it impossible to beat him in video-game play.