STEPHEN Curry has overcome plenty of doubts and obstacles on his way to becoming an NBA champion and a back-to-back MVP.
But in his latest Under Armour ad, Curry is using his recent heartbreaking defeat — the Golden State Warriors’ collapse after blowing a 3-1 lead to the Cleveland Cavaliers in the last NBA Finals — to fuel his fire for the upcoming season.
Curry appears in the new 90-second long ad ‘Make That Old,’ which serves to promote his latest signature shoe with Under Armour, the Curry 3.
With the help of young ballers from the Bay Area in Northern California, the two-time NBA MVP narrates the attributes he used to surmount the challenges he faced in the league—like how he’s too small, not pro size, ‘180-pounds, soaking wet.’
“That’s old,” Curry narrates, adding how he’s won over the league with his ballhandling and sweet stroke on his way to becoming the first unanimous MVP winner.
Then, the ad mentions the Warriors’ historic 73-9 regular season record that ended with the monumental collapse to the Cavs.
“Missed championship? That’s fresh. That’s new. That’s interesting,” said Curry, a seeming nod to his detractors while footage shows him training.
The next sequence shows a chorus of kids telling the NBA superstar to ‘make that old,’ followed by Curry sitting inside an empty locker room with the Under Armour slogan, ‘I will.’
The ad has appeared online and will also be broadcast in the NBA’s opening night that will feature a marquee matchup between the Warriors against the San Antonio Spurs and the Cavs versus the New York Knicks.