KIX, which prides itself as the ultimate destination for action entertainment in Asia, has announced that it will be the exclusive regional pay TV broadcaster for Pacific Xtreme Combat (PXC), the top Filipino mixed martial arts (MMA) promotion.
Starting this December, KIX will broadcast PXC across Asia in more than 23 pay TV platforms in seven countries.
“KIX and PXC are a perfect match. KIX showcases the best MMA events from around the world so it is an ideal platform to bring Philippines' top MMA promotion to the rest of Asia,” said Betty Tsui, vice president of programming of KIX & Thrill for Celestial Tiger Entertainment.
"And PXC's fans are exactly the type of audience that would love the intense action programs we show on KIX."
“PXC is very selective with partners and approach, and KIX presents an excellent
opportunity for PXC to further expand and grow,” said EJ Calvo, CEO of Pacific Xtreme Combat.
Founded in Guam in 2004 and later expanded to the Philippines, PXC has hosted more than 45 professional MMA events, pitting Pinoy fighters against fighters from around the world. Among its roster of top local fighters are championship contenders Ernesto Montilla Jr. (flyweight) and Glen Ranillo (lightweight), and fierce female warrior Gina Iniong. PXC fights air in the Philippines on free TV channel Sports 5 (TV5).
In addition to being the regional broadcaster of PXC, KIX will also team up with PXC on the launch of “Are You Tough Enough?” KIX's search for the toughest Pinoy in the country. The contest and event is slated to roll out in early 2015.
KIX is available on SkyCable (Ch. 63), Cignal (Ch. 122), Cablelink (Ch. 220), and Destiny Cable (Ch. 10).