GINEBRA San Miguel continues its annual music festival and showed it has adapted to the new normal with the first online staging of the Ginumanfest.
Sue Ramirez and Sanya Lopez collaborated with Banda Ni Kleggy, Silent Sanctuary and December Avenue as Ginebra staged the online concert last week to salute the frontliners in the fight against the coronavirus.
Every year since 2011, tens of thousands of people in various parts of Luzon, Visayas and Mindanao gather to witness Ginebra San Miguel’s Ginumanfests – local live music festivals showcasing local talent and popular bands and celebrities.
With quarantine rules preventing mass gatherings, Ginebra brought the event online.
Hosted by Magic 89.9’s DJ Suzy Gamboa and DJ CJ Rivera, viewers were encouraged to prepare their favorite Ginebra San Miguel drinks.
The event also ushered in a month-long celebration of World Gin Month.
San Miguel Corp. has stepped up in the battle against COVID-19, providing support for medical frontliners and helping businesses stay afloat, among other projects.
With the Ginumanfest, SMC promoted its message of unity “One Ginebra Nation” and offered a toast to freedom as it launched its newest products – GSM Blue Flavors Tamarind Punch and the Ginebra San Miguel Hari one-liter bottle.
The company also announced the One Ginebra Nation Instanalo Summer Promo has been extended to Sept. 15, giving more people the chance to win motorcycles, electric scooters smartphones, tablets and cash.
The online event reached over 3 million with more than 335,000 views on concert night, with the numbers still rising.