NOW that’s called running the extra mile.
More than 3,000 runners raised Php1 million for charity in last Saturday’s Energizer Night Run at Filinivest City in Alabang.
An annual event for the past five years, Energizer’s first open loop run was for the benefit of the children of ABS-CBN’s Bantay Bata 163.
With a ‘positivenergy’ as the mantra, organizers encouraged participants to run the 3km course as many times as they can for P100 per lap within the two-hour time frame inside the sprawling residential and business park.
“Ever since the Energizer Night race took form, we saw it as more than just being a simple fun run,” said Vicent Lazo, Energizer Philippines’ business manager said.
After the 7 p.m. gun start runners wearing their kit-issued headlamps stretched all across the tree-lined course. Some were little more than kids themselves while one person ran barefoot. A one-legged amputee ran three loops as his personal contribution.
“That’s why we partnered with Energizer – we want to light up lives,” said Bantay Bata managing director Clarissa Ocampo.
Despite a light drizzle and humid weather, everyone was in good spirits and most ran the duration of the race.
Runners’ time was monitored through radio frequency identification (RFID) tags attached to their shoes. Battery meters lighted up every time a runner finishes a 3km loop. Within the first 50 minutes the amount raised was already in the P600,000 mark. Progress was tracked via a prominent LED display at the start and finish arcs.
Energizer brand activation manager MJ Tiquia said they meant the night race to be a different experience for the runners, “There’s no boundary to changing people’s lives. All it takes is to go beyond your limits.”
After the race, participants were treated to a free concert that featured Up Dharma Down, Itchy Worms and Yeng Constantino. A post-race camp offered hot food and cold drinks. Long queues formed, as usual, at the photo booths while free haircuts were also provided by Schick.