COMBINING two technologies, Adidas unveiled the newest version of the runners’ favorite collection, Ultraboost 5, featuring a new midsole construction that offers 9mm more Boost.
The shoe is built for those looking to get more out of their run, and to understand runners’ relationship to energy Adidas commissioned research which revealed that one in five 18–24-year-olds cite their energy levels as their biggest concern right now.
“The next generation is under a lot of pressure, burnt out, feels disorientated at the state of the world and there are so many demands on their energy and time. When it comes to making a choice about what they focus on, physical exercise like running can often be one of the first things to go," said Dr Eliza Filby, Historian of Generational Evolution, who led the research.
"60% of those who don’t dedicate as much time as they’d like to sport, mention a lack of energy as the main reason, despite the positive endorphins it releases.”
For those looking for more energy from their runs, Adidas has designed the Ultraboost 5, which uses a re-engineered LIGHT BOOST™ midsole packed with 9mm more foam under the heel and forefoot which allows for reduced weight, higher cushioning and 2% more forefoot energy return than the Ultraboost Light 1.
How? The Boost-packed midsole, which offers higher responsiveness and cushioning in the heel and in transition instantly bounces back to its original shape as a runner’s foot hits the ground, allowing them to go further while expanding the same amount of energy.
And, thanks to a new adaptive Primeknit upper, it offers adaptability and enhanced fit in key zones, maximizing breathability where possible to make sure the foot is cool each step of the way.
“The Ultraboost is a true running icon and this is our best yet” said Simon Lockett, Footwear Product Marketing Category Director, at Adidas.
“82% of people that have tested it say they prefer its energy return to their own shoes, and 70% say they had more fun while running wearing it. That’s always been the superpower of Ultraboost, especially now it’s back with more Boost, and a lighter weight than ever before.”
To keep the energy going, Adidas has collaborated with nutritionist and Adidas Runners Peru Captain, Kiara Mayo, to create top energy-rich recipes, built to give runners that much-needed pre-run and post-run boost, as well as launching an exclusive content series where running leaders from around the world – including German fashion blogger and model Caro Daur, Mexican online personality Juan Bertheau and Brazilian social media personality, model, and influencer Jade Picon – share their mood-boosting essentials.
Retailing for PHP 10,000, the Ultraboost 5 launches for both men and women in a white and gray base with expressive ‘Spark Orange’ color pops to represent the burst of energy the shoe unlocks.
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