Unique adidas 'Battle Pack' designs to make Messi and Co. stand out in World Cup

May 15, 2014
The adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero f50, predator, nitrocharge, 11pro and adizero f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. adidas

WITH one month to go before the 2014 Fifa World Cup Brazil, adidas has launched Battle Pack, the official footwear collection for the tournament.

adidas Battle Pack features a new boot from each of the five adidas boot ranges - adizero f50, predator, nitrocharge, 11pro and adizero f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch.

Every boot has been designed with an aggressive identity and cutting edge technology. adidas Battle Pack will be worn on-field during the World Cup by the full roster of adidas players including Leo Messi and Oscar to Dani Alves and Luis Suarez.

The black and white colorway is a visual representation of the adidas “all in or nothing” World Cup Brazil campaign, with each boot exactly 50 percent white and 50% black. The only color featuring on the boots is the fiery gold colors of the iconic three stripes of adidas, representing the ultimate reward of theWorld Cup trophy. The adizero f50 Messi is the only exception with an added blue and white colorway, inspired by the national colors of Leo Messi’s native Argentina.

The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory - speed, bravery, control, energy and agility.

The Battle Pack launch marks the next stage of the adidas “all in or nothing” 2014 Fifa World Cup Brazil campaign. The tournament is the world’s largest single-sport event and the ultimate platform for the adidas state-of-the-art footwear. The most exciting professional players in the world will wear the new adidas Battle Pack boots on-field for the first time during the 2014 Uefa Champions League Final in Lisbon and during the 2014 Fifa World Cup Brazil.

The Messi f50 and Predator Battlepack boots will be available to purchase from May 26 at leading adidas and sports stores in the Philippines.

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For further information please visit adidas.com/worldcup or go to facebook.com/adidas.

adizero f50 Messi

The adizero f50 Messi combines revolutionary technologies with the precision engineering befitting of a four-time Ballon d’Or winner, with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero f50 Messi is one of the lightest shoes on the market. The adizero f50 Messi has an additional blue added to the black and white colourway, inspired by the national colours of Leo Messi’s native Argentina.

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adizero f50

The adizero f50, worn by players such as Arjen Robben, Karim Benzema and Luis Suarez, is all about precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. With features such as SPEEDTRAXION, an all-new, high speed stud alignment for maximum acceleration and pinpoint changes of direction, and SPEEDFOIL, a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit, the adizero f50 is a boot which ensures these world class players will be faster than ever before in Brazil.

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predator LZ

The boot is the only one of the Battle Pack to be designed with a white on black colourway (the others are all black on white) and is the latest in a line of new predator boots to be released especially for every FIFA World Cup since 1994. Favoured by the likes of Oscar, Mesut Özil and Fernando Torres, the boot is designed with five distinctive 'Lethal Zones' of technology to deliver outstanding ball control, touch, accuracy and power. The boot is made to master every aspect of performance.

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nitrocharge

Nitrocharge, the energy-retaining football boot for the next generation of footballer as worn by Dani Alves and Javi Martinez, is designed for ‘The Engine’, the player who is always running, tackling and relentlessly powering his team. With its unique and highly elastic ENERGYSLING around the forefoot supporting sidecut and precision turn movements to sharpen reactions on the pitch, and ENERGYPULSE spring technology providing high energy push-offs and long lasting energy return when sprinting, the nitrocharge combines new technologies to innovate the way ‘Engines’ play the beautiful game.

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11pro

The 11pro worn by Philipp Lahm and Frank Lampard retains the classic attributes that allow players to control the game. With its highly innovative micro-fiber PU synthetic providing excellent fit, performance, comfort and ball-feel allied to an all new outsole with comfort frame for better pressure distribution, as well as optimised stud placement for maximum grip and acceleration, the 11pro remains the boot of choice for the complete footballer.

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The adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero f50, predator, nitrocharge, 11pro and adizero f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. adidas
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