Toby's Sports flagship store in BGC is the innovative sports store we all wanted

Dec 26, 2018

Toby’s Sports recently opened its new and innovative flagship store to celebrate 40 years of providing the public with its fitness needs. Located right at the heart of Bonifacio Global City, the 1,000 sqm, two-story space houses a premium assortment of equipment, sports apparel, and footwear from all our favorite brands and for every sports and fitness activity we can think of. A ton of LEDs and multiple touchscreens are scattered around the store, providing all the information one needs on the latest products.

The flagship store features an interactive PLAYZone for events and sports clinics. It also doubles as a basketball court, utilizing a professional-grade basketball shooting machine (we want one of those!) that helps people hone their shooting skills. On top of all that, prizes are given out regularly to top scorers in the "Toby’s Shootout" game, so you better get there fast and start piling up those points.

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The LAUNCHZone is a dedicated area for product launches for top sports brands like Nike, adidas, PUMA, and everything in between. Toby’s Sports also plans to use this area for curated installations, special VIP events, and athlete appearances (this is what we’re really excited about!).

On the second level is Toby’s Custom Lab, which redefines the word “customization” by offering all-out apparel customization services. You can now create custom uniforms and jerseys from head to toe, including express customization via sublimation. That simply means your liga needs can now be quenched!

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For runners, the flagship store offers Run Signature, a gait-and-running form analysis from Brooks. A radical new approach to gait analysis, this one takes an in-depth look at the body’s natural running characteristics so that store personnel can offer the ideal shoes for each customer.

LOOK:

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