Why Tim Cone, Ginebra staff shed long sleeves, necktie for polo shirts

Dec 7, 2022
Tim Cone Ginebra coach shirt
PHOTO: Jerome Ascano

BARANGAY Ginebra coach Tim Cone, for now, is shelving his long sleeves and neckties - a look that he has been known for even during his early days as PBA mentor.

That goes for his assistants, too.

Cone said the team decided to ditch the business attire dress code simply because coaches, even in the NBA, are no longer donning the formal look during games.

[READ: Ginebra all-business in Game One win over NorthPort]

Cone said they also made the change so that his assistants wcan be more comfortable during game.

“Maybe the reason is everybody is doing it,” said Cone. “NBA is doing it, they’ve taken the coat and tie away. In college, everybody. I guess we started deciding to modernize ourselves and start doing that.”

“I know it’s always been my thing. It’s never been my coaching staff’s thing. Coaches always hate it. But it’s always my thing and they had to do it because of me. But now, I’m adjusting to them. I’m doing this so they can be a little bit more comfortable.”



    Cone has been wearing long sleeves and ties to games since he started coaching Alaska in 1989. He brought that style to Purefoods and eventually to Barangay Ginebra, except during the bubble conferences of 2020 and 2021.

    “For now, no more ties,” said Cone.

    The shift from long sleeves and neckties to polo shirts was actually a month-long process as Ginebra had to discuss with their official outfitter World Balance about the design and the color. Cone said they really intended to wear the new shirts come playoff time.


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    “We asked World Balance to come out with a shirt that we will wear. And it was a process. It took us a month to get the shirt ready- where we want the logos, the materials, the fit, everything. It took us about a month to get it ready. And so now, we decided to open it up. Actually, we just got them yesterday,” said Cone.

    “We were looking to do it in the playoffs. And here we are,” said Cone.


    Cone said he was also beginning to see that a change is necessary when he made the trip to the United States to be part of the coaching staff of the Miami Heat in the NBA Summer League.

    “I’ve been thinking about it for quite a while. Ever since the NBA started going away with the thing, and then I went to work with the Miami Heat, and they were much more informal in terms of their coaching attire. Honestly, I feel bad for my coaching staff that we are the only ones still in dinosaur age. It really is more for them than it is for me,” said Cone.


    Cone said he had the say on the color, which resembles the Miami Heat, the NBA team where he served as an assistant coach in the Summer League.

    “That’s my color. Any other color makes me look fatter than I am, which I am fat. I don’t want to look any fatter. Black is all we got. We aren’t going to wear any white. A few of my coaching staff can wear white. I’m the big boss in the coaching staff so black is my color. Funny, when I was younger, I hate wearing black. But I was skinny back then. Black is a good color now at my age,” said Cone.

    Ginebra defeated NorthPort, 118-102, in Game One of the PBA Commissioner’s Cup quarterfinals, with the Kings looking to sweep the series on Saturday. Cone said he enjoyed the new look.

    “I’m glad we won the first game because otherwise, everybody think it’s superstitious and got to put the tie back on. So luckily, we won the first one so that we can continue to do this,” said Cone.


    “It’s working out. I enjoyed it and we will continue to do it for now. Miami Heat, that’s the only color they have. I’m doing copycat on the Miami Heat,” said Cone.

    Cone said he looks forward to more games wearing their new uniform.

    “And I think I’m just older now. I don’t look good in ties anymore. I thought when I was in my 30s and 40s, I could get away. I look pretty good. Slim, felt, very corporate. Now, I just look old. Maybe this thing will make me just look a few years younger,” said Cone.

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    PHOTO: Jerome Ascano
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