Don't be fooled by the name as Atsui makes world-class sportswear that's proudly Pinoy

Oct 25, 2017
Atsui is out to prove the Filipino sportswear can compete with the big dogs. Photo from

ATSUI sounds like a Japanese label, but it's actually a proudly Pinoy sporting brand.

So, clickbait name then?

Admittedly, we all think that locally made stuff tends to be cheap and even cheaper feeling — that's why we ignore them in favor of imported stuff. In response, Atsui, which is designed and manufactured right here in a state-of-the-art facility in Rizal, is out to prove that Filipino sportswear can compete with the big dogs.

The items, made from imported tech fabrics made to Atsui's own specification, don't feel shabby at all. Snobby non-believers in Pinoy manufacturing skill can find comfort in the fact that prior to striking out on their own, Atsui actually produced goods for other international labels.

To answer your burning question: of course it's cheaper than other big brands because that is the second big expectation when you say “locally made” and their founders understand this real talk. Their focus is quality first, but they've hit that mark without pricing themselves out of competitiveness.

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Our favorite part of it all? Their logo is nice and simple because damn, some Pinoy brands don't know what restraint is when it comes to making one.

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Available at and select partner retailers (which you can check on their site).

This story originally appeared on

* Minor edits have been made by the editors.

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Atsui is out to prove the Filipino sportswear can compete with the big dogs. Photo from
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