WITH the sneaker custom culture taking over the both professional and collegiate leagues, ever wonder where your favorite athletes get their pairs revamped?
To name a few from the PBA, San Miguel Beermen guard and popular style maven Chris Ross, who has had six commissioned works so far, tops the list — followed by three commissions for Alaska Aces guard Simon Enciso, and two each for teammate Chris Banchero, Magnolia's Jio Jalalon, Marc Pingris, and Paul Lee, as well as Ginebra's Jake Pascual.
UAAP stars such as NU's Shaun Ildefonso, UP's Juan Gomez de Liano, and Ateneo's Thirdy Ravena have also joined the personalized sneaker style wars.
All those names can attest to the quality of work of JhayR Antoc — the man behind Style Your Kicks PH — who is now on his fourth year as a sneaker artist.
"I learned how to customize shoes in 2015," he shared in an interview with SPIN Life. "It was a dream come true for me. When I started my career, I have always imagined my works being worn by athletes and shown on national television."
With a considerable amount of constructive feedback from his clients, it seems that the stars have already aligned for the 28-year-old creative. He gladly shared how he transformed a mere pastime into a full-fledged career, on the side of his day job as an IT specialist.
"I feel honored, proud, and blessed that these athletes expressed their interests in my work," he said. "Actually, hobby ko lang naman talaga ito, pag weekend lang kaya ako nagko-custom."
Looking back at his humble beginnings, he still remembers the exact series of events that led him to taking this path.
"During the time na nagsimula ako, Nike SB Diamond was hyped. Since Tiffany colorway was also one of my favorites, I decided to customize my extra pair of adidas Superstar into the Nike SB Diamond concept — the first photo I posted on my Instagram," he recalled. "I searched the Internet on how to customize shoes, not to mention what materials and paint I'd need. Then, I looked for a local online seller of this highly recommended brand of paint."
Now, JhayR even has a YouTube channel for videos of his customization process.