PINOY basketball fans and sneaker heads can now elevate their sock game while supporting their favorite NBA team.
Stance Socks made it all possible as it launched the Stance NBA 2015 Collection by hosting the ‘Hardcourt Hoopla’
Set on a basketball court at the Mega Fashion Hall in SM Megamall, the launch was highlighted by the participation of ballers, who took part in an online campaign and saw action in the 2-Ball Challenge, 1-on-1 Basketball Face Off, and NBA 2K16 Tournament.
Halftime shows were also provided La Salle Dance Company - Street and Hype Streetball.
Stance Socks and the NBA signed a multi-year partnership making it the official on court sock provider of the world’s most popular league starting next season.
In a first for the league, the Stance logo will appear on all designs.
Also announced during the day-long event were the addition of Golden State Warriors star Klay Thompson to its roster of brand ambassadors, joining the likes of three-time NBA champion Dwayne Wade of the Miami Heat, Detroit Pistons center Andre Drummond, and Dallas Mavericks forward Chandler Parsons.
Media partners, which include SPIN.ph, were also given an exclusive first look at 15 of the NBA's official team socks in team-specific designs and colorways.
Far from the ordinary cotton socks worn by players in previous years, Stance Fusion basketball socks feature an innovative Triniti Technology, which BJ Jameson, Director for NBA Operations for Stance, explained combines anatomical cushioning, targeted compression and moisture wicking.
He said Stance will create team-specific designs as well as unique, limited edition styles for marquee events and holiday games.
Stance socks are available at SM Megamall Fashion Hall, TriNOma Mall, Robinsons Magnolia, SM North EDSA Annex, NAIA Terminal 3, Ayala Center Cebu, NBA Stores, Tretorn, Robinsons Galleria, The Travel Club, Shangri-la Mactan, Urban Athletics, Sole Academy, GRIND, Res Toe Run, Sneak Peek, Bratpack, Greenbelt 3, R.O.X., Planet Sports, and Toby’s stores nationwide.