ADIDAS has introduced its game-changing Boost cushioning technology to basketball with the all-new Crazylight Boost and D Rose 5 Boost performance basketball shoes.
Boost is an industry-first cushioning technology designed to deliver maximum energy return, responsiveness and comfort to players.
“Having the Boost cushioning in my new signature shoe makes it the most favorite of mine that we’ve ever done,” said Chicago Bulls point guard Derrick Rose. “I’ve played in them for a couple of months, but every time I put them on it feels like a new shoe and it’s the most comfortable shoe I’ve ever worn. Now, I can’t imagine playing without Boost in my shoes.”
Boost features innovative material made up of thousands of capsules that help store and release energy efficiently as athletes perform. The Crazylight Boost will be available in the Philippines on August 15 (P6,995) while the D Rose 5 Boost will drop on October 16 (P7,995).
“Boost compliments my style of play unlike any other shoe,” Portland Trail Blazers NBA All-Star point guard Damian Lillard said. “The immediate comfort you feel when you put on Boost is amazing, and it lasts until the moment you take it off.
"When you’re an athletic guard in the league, you’re constantly coming down hard over the top of big guys or when you get fouled. With Boost, it’s a lot less impact and more cushioning on my heels.”
Boost basketball technology underwent comprehensive testing for over a year with top NCAA and NBA players. All athletes competed through high performance drills and game simulations and gave universally positive feedback, consistently preferring the Boost version of a shoe compared to an EVA alternative.
Get more of the latest sports news & updates on SPIN.ph
NOTICE ON UNAUTHORIZED AND UNLAWFUL USE, PUBLICATION, AND/OR DISSEMINATION OF SPIN.PH CONTENT: Please be notified that any unauthorized and unlawful use, publication, and/or dissemination of Spin.ph’s content and/or materials is a direct violation of its legal and exclusive rights to the same, and shall be subject to appropriate legal action/s.
