ANTA Philippines has forged a groundbreaking partnership with the PBA to become the league's official footwear partner in a three-year deal which starts in the forthcoming all-Filipino Philippine Cup.
Through the new deal, the global sportswear brand ushered a "new chapter for both organizations, solidifying ANTA's dedication to Philippine basketball and positioning its innovative footwear technology on the local stage."
READ: PBA brings PH Cup games to Ninoy Aquino Stadium, Caloocan Complex
"We are thrilled to welcome ANTA as our official footwear partner. ANTA's commitment to innovation and quality aligns perfectly with our vision to elevate Philippine basketball," said PBA commissioner Willie Marcial during the partnership launch on Thursday at New World Makati Hotel.
"This partnership promises exciting developments for PBA players and fans, and we are confident it will contribute significantly to the continued growth of the sport," he added.
Four PBA sides teaming up with ANTA
Among ANTA's league partners as part of the new deal are PBA powerhouse sides Magnolia, Rain or Shine, and TNT together with reigning D-League runners-up Marinerong Pilipino-San Beda.
"Teaming up with the PBA gives us the opportunity to support these athletes perform at their best at the highest level of basketball locally. Partnering with the PBA comes at a perfect time when ANTA is growing at a very rapid pace across the country. Together, we look forward to further developing the future of both brands and more importantly, Philippine basketball," said ANTA Philippines general manager JP Paglinawan.
Later this year, both organizations are set to host community-based efforts alongside new ANTA partner Rain or Shine to reflect their joint "dedication to supporting local basketball and fostering its future at every level."
Get more of the latest sports news & updates on SPIN.ph
NOTICE ON UNAUTHORIZED AND UNLAWFUL USE, PUBLICATION, AND/OR DISSEMINATION OF SPIN.PH CONTENT: Please be notified that any unauthorized and unlawful use, publication, and/or dissemination of Spin.ph’s content and/or materials is a direct violation of its legal and exclusive rights to the same, and shall be subject to appropriate legal action/s.
