On Running brings more fun, less injuries to runners in latest shoe line to hit PH shores

Mar 22, 2017
On Running features Cloudtech cushioning designed to help lessen the burden on a runner's body. Rhoel Fernandez

WHAT would you get if world-renowned Swiss engineering is applied to a running shoe? You 'run on clouds.'

Invited runners tried out the experience during the On Running brand launch at the Secondwind store at Ayala the 30th Mall to find out.

The mix of multi-sport enthusiasts, long distance specialists, casual sprinters and trail runners tested selected pairs during a short workout at the nearby ULTRA running track to experience first-hand the cushioned yet highly responsive training and competition shoe from Switzerland.

Christina Stender, On Running’s head for international sales, flew from Zurich to speak about the seven-year old brand’s technology, particularly the Cloudtech cushioning system that aims to prevent injuries to runners and make running more fun.

“We want to make running fun again. We want to make it a pleasure for you- you get on your shoes, you go out and it’s simply fun—there’s no pain, there’s no injury. You just enjoy it!” she said.

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The shoe's multiple and independent spring-like ‘Clouds’ on the outsole reacts to both vertical and horizontal forces during running; and features a flexible speedboard that provides a smooth and fast forward transition to limit the burden on the runner's body, added Stender

“They offer a lot of cushioning but are still very lightweight,” she explained. "We believe in a rolling gait cycle and a natural feeling even though we offer a lot of protection.”

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Triathlete Ruedi Wild was seen wearing a pair of On Cloudflow racing shoes when he took 1st place in men’s elite in the recent Century Tuna Subic Bay Ironman 70.3.

Joey Ramirez of Dan’s cycling company said they decided to bring the Swiss brand to compete in the Philippines’ running scene after they tried out the shoe in Europe, citing they were confident of a “successful breakthrough” due to its impressive performance characteristics.

Depending on the model, On Running shoes are available from P6,650 to P8,650 at selected premium running stores.

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On Running features Cloudtech cushioning designed to help lessen the burden on a runner's body. Rhoel Fernandez
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