NO one understands athletes like Nike does.
New research, advanced capabilities and a bold innovation agenda led the company to evolve its super-shoe Alphafly line to the Alphafly 3 — a shoe to serve all marathoners.
Now Nike is optimizing its proprietary Air technology, one of its key super-shoe ingredients, to bring outsized performance results to athletes on the track, court and pitch.
Better, faster, more efficient
Nike’s digital capabilities and cutting-edge technology have enabled a new super cycle of Air innovation that is driving better, faster, more efficient solutions for athletes while also opening up a world of creative possibilities — including Nike’s first sculpted, visible Air Zoom unit in a running silhouette, found in the Pegasus Premium.
The Nike Blueprint Pack features the best of the company’s Air innovations, including updated spikes for track athletes, the Nike Victory 2 and Nike Maxfly 2; a new basketball shoe, the Nike G.T. Hustle 3; and its most premium boot for footballers to date, the 2024 Nike Mercurial.
The colorway for the 13-product collection — spanning spikes, basketball shoes, a football boot and a lifestyle shoe — is a nod to company cofounder Bill Bowerman and his obsession with enabling the best possible athlete performance.
In addition to the Nike Blueprint Pack, Nike will release another energy-driving colorway pack prior to the Paris Games.
The Nike Blueprint Pack will be available at nike.com and select retailers July.
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