IT'S a basketball haven for the Filipino sports fans as Mall of Asia opened the largest NBA store in the country on Thursday afternoon.
At approximately 500 sq. ft., the branch holds not just areas for shopping but also lounges where visitors can just chill and enjoy. NBA Philippines partnered with Titan to develop an 'experience' in form of the store.
"All throughout the process, we've always had a vision of 'How do you engage basketball fans?', thinking about not just the product that we're offering but what we want the NBA fan to experience in the store," NBA Asia Head of Global Merchandising Lesley Rulloda shared.
Shopping areas in the store feature jersey collections, shoes, caps, toys & figurines, kids', and womens' sections.
Nurturing the 'Do You Remember' conversations, the store has a special vintage area where fans can reminisce the old days with items featuring old team logos, jackets, and graphic tees.
Titan Managing Director Mike Ignacio explained: "Nostalgia is a big part of the NBA experience, here, we have an area to sit back, relax, and remember the old eras of the league."
Apart from this, it also has a lounge area with couch and a big TV screen which plays live games in the morning and replays of games throughout the day. Meanwhile for gamers, an active console loading the NBA2k game can be used for free.
Bannering the roots, a used and signed shoes and jersey of Jordan Clarkson is displayed upon entering.
For the mean time, the real Larry O'Brien Championship Trophy is displayed in the branch until three weeks time.
The NBA store PH MoA branch is open starting May 04, 2023, found at the 2/F of Entertainment Mall, South Wing.
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