WITH online training the norm these days, MILO made sure it wouldn’t be left out.
The nutrient drink brand long synonymous to sports is taking game learning to a new level through its MILO Home Court Campaign, which aimed at empowering parents to continue their kids’ sports journey while at home.
In simple terms. MILO brings its signature sports clinic to digital platforms especially with the country grappling with the effects of the COVID-19 pandemic.
“Dahil sa sitwasyon ngayon, yung mga kabataan ay talagang kailangan na mag-stay home. Pero hindi ibig sabihin na porke’t naka-stay home ka ay hindi ka puwedeng maging active,” according to Lester P. Castillo, Assistant Vice-President, Nestle Philippines-MILO.
For starters, nine sports have been included in the program namely arnis, badminton, basketball, football, gymnastics, volleyball, taekwondo, tennis, and karate.
But Castillo said more would be added once the campaign formally gets going by August.
“We intend to keep adding more with the help of our partner organizers. Siguro kaya naming mag-15 different sports,” said the MILO executive.
Taekwondo through the Philippine Taekwondo Association (PTA) and karate by way of the Association for the Advancement of Karatedo (AAK) will be the first two available sports under the program.
Southeast Asian Games gold medal winner in karate Jamie Lim will spearhead the karate online training, which according to AAK head Richard Lim has been revised for the sake of going digital.
“We revised the lesson plan in such a way that parents can be interactive. If the classes are full of kids, we invite the parents to be with them, para maa-assist ng magulang,” said the AAK chief.
“We also separate the class by belts, so it will be easier to handle.”
The 22-year-old Jamie, daughter of basketball great Samboy Lim, for her part lauded the program which is one of a kind but very sensible at this time of the pandemic.
“It’s a very good project kasi it has never been done before. And you wouldn’t automatically think that sports like karate can be taught online, pero nagawan naman namin siya ng paraan,” she said.
“I’m very proud na maraming sports ngayon ang nagta-try ng online training.”
The online training can be two-way, said Castillo. One is complimentary and the other, with required fees.
“The complimentary is one-way learning where you will have to watch the video and do it together with your parents. Yung paid naman are the interactive MILO clinics online just in case you want to have a more in-depth type of learning. Ito yung meron coach-to-student interaction,” added the MILO official in the Philippine Sportswriters Association (PSA) webcast edition on Tuesday.
In an effort to make the routine sessions more engaging, MILO will also offer a live training session through the MILO Team Play Live. The program is a live exclusive physical activity class where kids can interact with renowned fitness coach Jim Saret along with MILO ambassadors Lim and volleyball star Alyssa Valdez on the MILO Facebook page.