The Jordan Store in Manila — the very first in SE Asia — has been a long time coming

Dec 1, 2020

IT was three years in the making, but finally, the first standalone Jordan Store in the region is ready to open its doors.

It's fitting that this landmark store in Southeast Asia would be in Manila.

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"It's a big moment for us because in a country where basketball is basically a religion, having the Jordan Brand here for the first time is like a dream come true," said Nike Philippines country marketing manager Jino Ferrer.

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The journey to get the 418-square meter establishment into the heart of the Bonifacio Global City has been a bumpy one, further complicated by the COVID-19 pandemic.

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It took three years before Nike Philippines could identify find the right location, and a year to build the one-storey facility.

Yet, just like its namesake Michael Jordan, it came up clutch just before 2020 ends. The Jordan Store Manila will formally open on Thursday.

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"It's been a challenging year, but the team worked tirelessly hard to make this happen," Ferrer continued.

"We feel like even if we're in a challenging time and is in a new normal, it's always good to power through and continue to grow the game of basketball in the Philippines."

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To celebrate local basketball culture, local artists Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, and AJ Dimarucot contributed artwork to the store.

On the rooftop is the Flight Deck with a hip halfcourt, decorated by New York City artist Kimou Meyer. The Flight Deck will be a dedicated space for future special events.

Jordan Manila promises to offer the widest selection of Jordan Brand merchandise, from sneakers to apparel.

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Its Custom23 service also allows consumers to personalize the products they purchase, allowing them to pick from designs specifically made by local and international collaborators.

"The assortment of products that we'll be offering when it comes to this store is definitely the best assortment of products when it comes to Jordan Brand, especially when it comes to apparels," said Ferrer. "The assortment for men's, women's, and kids will definitely be the widest in any store in the Philippines."

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