J's on my face? This online shop sells dope sneaker-themed face masks

Jul 29, 2020
PHOTO: Instagram/maskit.up

WE’RE all sneakerheads, but have you tried wearing your J’s on your face?

It may seem unusual but with fashion in the “new normal” going pretty much in innovative and colorful direction of late, a healthy dose of striking tweak, especially one spearheaded by budding entrepreneurs, can't hurt.

Since the COVID-19 outbreak began, wearing a face mask now has become just as essential as your top and bottom.

Mask it up, an online face mask shop, makes masks inspired by hip kicks designs — from the Jordans to the Yeezys with colorways as sleek as the originals.

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Its owners, legit sneakerheads themselves, have found a creative and stylish way to keep safe, whether you're at home, or out for an essential grocery run.

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“We are both sneaker-lovers, and ngayong pandemic, we can’t go out like we used to, no going to the mall or no night outs. So, we thought of a way kung paano pa namin masho-show ‘yung love namin for shoes. This way, we can still wear our favorite shoes. Hindi man sa paa, but as a mask to get protection as well,” John Santos and Paolo Valenzuela, shop owners, told Spin Life.

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As fashion-enthusiasts, Santos and Valenzuela believe that style shouldn’t be sacrificed when adapting to the new setup. In fact, it leaves a broader spectrum for creatives to explore.

“Necessity na talaga ‘yung mask ngayon, kasama na siya sa dapat suotin. It is important to wear the proper mask kasi [though] fashion is fashion, your safety is what matters the most,” they added.

Made of 2-ply polydex fabric, these sneaker masks are washable and breathable. They also have filter pockets and sell for P200.

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PHOTO: Instagram/maskit.up
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