WITH sports-lifestyle becoming the new fashion trend, EA7, the sportswear line of Emporio Armani, has opened its first flagship store in the Philippines at SM Mall of Asia, marking its move from online retail to a physical presence in the country.
At 254 square meters, the Manila branch is currently the largest EA7 store in the world, making its Philippine debut a notable addition to the brand’s growing presence in Asia-Pacific.
EA7 inspiration
The store features a modern, sports-inspired design with architectural lines reflecting the EA7 logo, alongside textured silver metal, technical finishes and integrated LED walls. Red accents inspired by Olimpia Milano and Armani blue also feature throughout the space.
EA7’s Philippine store carries collections for men, women and children aged 4 to 16, covering sportswear and athleisure across seven disciplines: training, tennis, basketball, driving, water sports, mountain sports and golf.
Created in 2004 from an idea by Giorgio Armani, EA7 combines technical sportswear with Emporio Armani’s Italian design identity. The brand has partnerships with Team Italy, Olimpia Milano and athletes across sports including tennis, skiing and swimming.
The Philippines joins EA7’s growing Asia-Pacific footprint, alongside markets such as China, Hong Kong, Indonesia, Kazakhstan, Macao, Taiwan and Thailand.
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