LAST Saturday, July 28, New Era Philippines unveiled its biggest collaboration yet, with the launch of a line of caps bearing designs of the University Athletic Association of the Philippines (UAAP) member schools.
“For the past three years, we’ve seen how passionate Filipinos are about their New Era caps and we are delighted to see that they continue to support all of the collections that we have,” Melvin Lloyd Lim, President & CEO of Authentic Caps Distribution Inc., said during the event. He adds, “With this collection, we recognize every Filipino’s love and passion for collegiate sports and as a lifestyle brand that is deeply rooted in sports since the 1920s, we are excited to partner with organizations like the UAAP. We want to be able to replicate the same passion for sports around the world thru headwear. We are looking forward to see students, athletes, fans, faculty, and die-hard alumni wearing these caps while cheering for their beloved alma mater.”
The New Era x UAAP collection comes in the signature 9Forty silhouette with each cap donningthe university sports logos and colors.
Adamson University (AdU) Soaring Falcons
Ateneo De Manila University (ADMU) Blue Eagles
De La Salle University (DLSU) Green Archers
Far Eastern University (FEU) Tamaraws
National University (NU) Bulldogs
University Of Sto. Tomas (UST) Growling Tigers
University Of The East (UE) Red Warriors
University Of The Philippines (UP) Fighting Maroons
“This collaboration with New Era Philippines promotes camaraderie and unity among the eight universities in the association. This is also the first time the UAAP has partnered with a huge global brand as their official headwear partner; and with this collaboration, we celebrate the unbreakable bond that exists between man and school spirit. We are looking forward to more collaborations with New Era® Philippines,” Dewi Acabado ABS-CBN Corp Sports Licensing Manager, shared.
Be the first to score this collab by pre-ordering at https://neweracap.ph/sport/UAAP for the full retail price of P1,895. The collection will be officially available nationwide on the first week of September 2018 in all New Era Philippines retail stores, online store, and authorized retail partners around the Metro and select provinces.
This story originally appeared on FHM.com.ph.
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