AFTER 17 years in the Philippines, Brooks Running finally has a home of its own.
The global performance running brand opened its first-ever standalone store in the country on September 19 at Greenhills Mall in San Juan City, marking a new chapter in its presence in the local running scene since 2009.
The launch brought together the Brooks brand team, Brooks Philippines Elite Athletes, and lifestyle KOLs to celebrate the milestone with the local running and sneakerhead community.
The event featured a store blessing and ribbon cutting, guided store tours across lifestyle, trail, and performance categories, and the debut of exclusive and limited-edition pairs, including the Hyperion Elite 6, Brooks' fastest racing shoe to date.
"This store is more than a retail space — it's a testament to everything the Brooks community in the Philippines has built together, from our first strides here in 2009 to today," said Rodolfo Claudio, president of Brooks Running Philippines.
"Filipino runners have supported this brand for over a decade, and now, for the first time, they have a place that's entirely their own — built for every runner, from casual to elite," added Iñigo Crisologo, brand head of Brooks Running Philippines. "This is just the beginning of what we're building here."
Brooks Running has been present in the Philippine market since 2009, previously available through multi-brand sports specialty stores, online shopping platforms, and select retail outlets.
The new Greenhills Mall location marks the first time Filipino runners can shop the full Brooks lineup of footwear, apparel, and accessories in a store dedicated entirely to the brand.
Located on the third floor of the mall's East Wing, the store features curated displays across lifestyle, trail, and performance categories, including support, speed, racing, max cushion, and daily trainer shoes. It also carries a complete apparel lineup and a Highlight Wall showcasing the Hyperion Elite apparel line.
The store's design draws on the "Perpetual Loop" concept, translating Brooks' global tagline, "Let's Run There," through circular pathways, a loop-shaped light fixture, and a track-inspired floor design.
The store opening followed a pre-launch community run held on September 12, starting from the G-Strip open parking lot in Greenhills.
The run brought together local runners for a morning of movement around the area, with Brooks athletes serving as pacers. Participants received exclusive event shirts, while the morning wrapped up with fresh fruit juices and a DJ set ahead of the brand's official store opening a week later.
Founded in 1914 and headquartered in Seattle, Washington, Brooks Running is a global performance running brand dedicated exclusively to the sport. It has grown into one of the top-selling brands in the specialty running market since refocusing its business entirely on running in 2001.
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