WHEN Coca-Cola decided to partner up with running shoe giant ASICS, the two brands didn’t just slap the iconic beverage’s livery on the shoe and call it a day.
Nonetheless, if it’s Coke branding you’re after, this GEL-Quantum 90 will not disappoint. The iconic Coca-Cola script is emblazoned over its signature “Tiger Stripe” midfoot cage. At the heel, it’s locked in place with a heel that’s also stamped with a discreet logo.
Meanwhile, the shoe’s upper is drenched in Coke-can red. The green GEL cushioning on the heel can also be a callback to the brand’s vintage glass bottles.
This GEL-Quantum 90 collab also comes in an inverse colorway, with a white upper and red logos.
Above and beyond the looks, however, is a commitment to reducing the overall carbon footprint of the product. The upper is made from a polyester mesh that uses approximately four PET plastic bottles’ worth of recycled polyester. The sockliner is also made from recycled polyurethane.
The ASICS x Coca-Cola GEL-Quantum 90 will sell for P7,890, and is available in ASICS stores in Manila Bay, Bonifacio High Street, and Trinoma.
We’d like to remind everyone that if you’re going out shopping, please stay safe, follow all health protocols, maintain social distancing, and wear a face mask and shield.
Get more of the latest sports news & updates on SPIN.ph
NOTICE ON UNAUTHORIZED AND UNLAWFUL USE, PUBLICATION, AND/OR DISSEMINATION OF SPIN.PH CONTENT: Please be notified that any unauthorized and unlawful use, publication, and/or dissemination of Spin.ph’s content and/or materials is a direct violation of its legal and exclusive rights to the same, and shall be subject to appropriate legal action/s.
