ASICS Asia gives a sneak peek of its spring, summer collection

'Nothing Feels Better than moving with ASICS'
Mar 8, 2023
asics spring collection 2023

ASICS Asia introduced its Spring Summer 2023 collection by gathering media, partners and brand ambassadors for a full-day experience to uncover how 'Nothing Feels Better than moving with ASICS' – the brand’s new manifesto for 2023.

From ASICS' latest technologies to the line-up of exciting new products, guests were treated to a sneak peek of what’s to come this exciting new season during the preview that took place in one of Ho Chi Minh’s most contemporary art spaces, which was turned into a ‘Movement Factory’, to highlight each product feature through simulating experiences and setups.

Mind Games live experiment

The event also let guests engage with the brand across various ac[vi[es, including the Mind Games live experiment, DIY Zone for guests to customize their own plant pot, a Polaroid Booth to capture moments from the event, and a Sustainability Corner to dive deeper into ASICS’ ongoing sustainability efforts.

The new Spring Summer 2023 collection features highlights across all product categories – including performance running, Sportstyle and apparel.

Spotlighting the most comfortable running shoe, ASICS curated an immersive experience for guests to trial the GEL-NIMBUSTM 25 and experience the softest landings made possible with its new PureGELTM technology.

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    Following its recent launch, the AWAKE x GEL-NYC was also featured for a closer look of its archival designs and latest technology – the GEL-CUMULUS 16 shoe’s tooling system, for additional comfort.

    An array of never-seen-before product lines was also unveiled to guests – including an updated Women’s cross-category collection, new apparel installments for ACTIBREEZETM -the brand’s advanced performance apparel technology, as well as fresh kicks for SPORTSTYLE.

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