What if Jordan had signed with adidas? Artist imagines possibilities

May 22, 2020
PHOTO: Eric Paullin

IN 1984, Michael Jordan changed shoe history forever by signing up — against his better judgment — with Nike, then known for its track shoes.

It is estimated that Jordan has earned $1.3 billion from the Swoosh since.

But what if there’s an alternative universe out there where His Airness had signed with the brand he was originally eyeing: adidas?

Artist Eric Paullin imagines this strange new timeline where the Air Jordan 1s bear the three stripes instead of the swoosh, and the iconic Jordan Brand wings logo is nowhere to be found.

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He even reimagines the iconic Jumpman silhouette with a new Jordan pose.

Blasphemy, cry the purists. But it's a fun exercise in what-if Photoshopping, as Paullin integrates three stripes, his reimagined Jumpman logo, or the signature adidas trefoil into Nike’s existing designs.

But he sometimes adds a few clever touches, as when he slaps the brand’s short-lived Feet You Wear tech on the Jordan XIs — reportedly Michael’s favorite.

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Paullin has created an entire website to showcase his adidas x Air Jordan reimagining. View it here. Scroll below to see some selections:

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PHOTO: Eric Paullin
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