THE shoe brand that tried to challenge the sneaker giants in the 2000s has steadily been making a comeback.
AND1, the American footwear company that once had Vince Carter as its top endorser before fading badly late in the decade, has been visible lately thanks to a few NBA players inside the Disney bubble in Orlando.
Another Carter is now wearing it. Phoenix Suns point guard Jevon Carter rocked the AND1 Attack 2.0 in the team’s fourth straight win on Friday, Manila time – a 114-99 decision against the Indiana Pacers.
It was refreshing to see the brand make a return after failing in its bid to challenge Nike and Adidas in the early 2000s.
Vince Carter, then a sophomore star for the Toronto Raptors, wore the AND1 Tai Chi when he executed his trademark 360-degree, windmill dunk on the way to ruling the 2000 Slam Dunk Contest – that also put the shoe brand on the map and eventually landing other star endorsers in Kevin Garnett and Stephon Marbury, among others.
But the brand failed to sustain the hype and eventually disappeared from global consciousness.
Now, it has been slowly making a return the past few years.
Raptors star playmaker Fred VanVleet is regarded as the new face of the brand after signing a contract last November, months after helping Toronto win its first championship.
Like Jevon Carter, VanVleet is also wearing the same Attack 2.0 sneakers.
Can AND1 keep up this time?
Here are what the brand is up against: some mainstream sneakers worn by other NBA stars on Friday:
Victor Oladipo - Air Jordan 10 Retro “Super Bowl LIV”
Mikal Bridges - Nike KD 12 “Blue Gaze”
Cameron Johnson - Nike PG 4 “Barely Volt/Total Orange”