LIKE the record-breaking Netflix show ‘Wednesday’, global sports brand adidas wants to be iconic.
And what better way to be one than launching its latest label with Jenna Ortega as the face of the brand?
With a mixture of sports lifestyle and fashion, adidas released its Spring Summer 23 collection with Ortega’s ‘All That You Are’ campaign, which celebrates the comfort found in self-expression.
What’s in it?
For the body is the Tiro Suit Collection. It gave a revamp to the iconic three-stripe tracksuit silhouette, which has a deep heritage in football. This is composed of coordinates (top and bottom) of different colorways and styles to fit any personality.
Fancy-free and footloose, the AVRYN takes you to places. It’s infused with the ‘Boost’ and ‘Bounce’ technology that drops in two colorways: a muted black-grey with orange-red details and an all-grey with a purple accent.
Catering to the personal style of the teen star, the collection is just right for her to mix and match with the different vibes she wants to pull off.
“I am a huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear, or what you champion—which is why I was so excited to work with adidas on this new label,” Ortega said.
The brand aims to showcase that young people should be unapologetically expressive of their fashion choices without sacrificing comfort.
The collection launched last February 9, 2023 and can be purchased in stores worldwide and on the adidas website.
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