IT’S still 2018, but adidas has already set its sights on next year with the early release of three new basketball shoes to highlight its latest collection for Spring/Summer 2019.
The Brooklyn-based shoe and apparel company has partnered with local athletes from New York in launching the collection that features the sport’s ongoing evolution and direction.
Rashad Williams, senior director, Footwear for adidas Basketball, explained the idea behind their new shoes, particularly N3XT L3V3L, Marquee Boost, and Pro Vision.
“At all stages, the game of basketball is changing, and athletes are creating new ways to hoop,” Williams said. “We aimed to shake up the way we create our products to match that so players from high school to the NBA could look good, feel good and take their game to the next level.”
“We listened to their feedback, collaborated with some of the best design minds in our company and created this new line that’s built for the kid’s game, life and world,” he added.
N3XT L3V3L – (P9,000)
Adidas has finally embraced the evolution by launching its first-ever lace-less shoe. It is also the first shoe to feature Lighstrike, a cushioning system with a “midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness,” giving cagers “full movement support and improved step-in comfort without any extra weight.”
Marquee Boost – (mid-cut - P7,500 and lowcut - P7,000)
Dubbed as “the most comfortable shoe in the game,” this pair has mid-cut and lowcut versions, both built with “full-length Boost cushioning for all-day comfort, a padded ankle collar for support, and a herringbone outsole for durable traction.”
Pro Vision – (P5,000)
This pair is made with a “ripstop midfoot cage and tailored performance collar” for flexible stability and comfort, while a full-length Bounce midsole delivers responsive cushioning, and a “herringbone traction pattern” ensures its grip whatever type of court surface.
Denis Dekovic, creative director at the adidas Brooklyn Farm, further explained their new releases.
“With this collection, we looked to the basketball consumer themselves to tell us what’s most important, and then worked tirelessly, creating hundreds of prototypes to perfect our designs and create something that’s never been done before, but is still undeniably adidas,” Dekovic said.
“For Marquee Boost and Pro Vision, we looked to past icons for inspiration, but with N3XT L3V3L, we took fundamental insights to create an icon for the future that will inspire younger generations to play. That emotional response from the kid is what we design for.”