AT just 138g, adidas released its lightest-ever innovation-packed racing shoe in ADIZERO Adios Pro Evo 1 last Tuesday.
With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range - 40% lighter than any other racing supershoe it has ever created.
Lighter than ever and packed with the latest technology, the industry-defining shoe is optimized to improve running economy and provide runners with greater energy return.
“The ADIZERO Adios Pro Evo 1 is our own ‘Impossible is Nothing’ story. We set ourselves the goal to create a racing shoe that is packed with the technology ambitious runners have come to love in the ADIZERO franchise, but at a weight we’ve never seen before at adidas,” said Patrick Nava, VP Product, Running & Credibility Sports at adidas.
"To do this, we explored every element of a racing shoe, balancing what we could remove or change to reduce the weight. Created with and for the fastest road racing athletes, this shoe is designed to help ambitious runners go even faster on race day."
Epitomizing the evolution of the ADIZERO franchise, the ADIZERO Adios Pro Evo 1 features a revamped geometry with a first-of-its-kind forefoot rocker, placed at 60% of the length of the shoe. This innovation is lab-tested to trigger forward momentum and improve running economy.
The shoe also benefits from adidas’ latest material innovation including revolutionized LIGHTSTRIKE PRO, as well as new outsole technology and lightweight upper.
adidas focus tests on elite athletes
Throughout the development process. insights were gathered from elite athletes during in-camp training and testing in Kenya and in the adidas labs at the HQ in Herzogenaurach, Germany, including reigning Olympic champion and two-time Major Marathon winner Peres Jepchirchir and two-time Major Marathon winner Benson Kipruto.
Insights were also gathered from German national champion Amanal Petros and last year’s Berlin Marathon winner Tigist Assefa.
Speaking about the shoe, Tigist Assefa said: “This is the lightest racing shoe I have ever worn and the feeling of running in them is an incredible experience – like nothing I’ve felt before. They enable me to put my full focus on the race, which is exactly what you want as an athlete. I feel ready to defend my title in Berlin and can’t wait to lace up at the start line in these.”
The shoe, minimalist in design, features translucent and seethrough materials, acting as a metaphor for its lightness.
Ambitious runners can get a chance to own the ADIZERO Adios Pro Evo 1, available in a limited drop on October 15 for PHP 30,000. This exclusive release is available only online and at the adidas Two Parkade store, BGC.
Get more of the latest sports news & updates on SPIN.ph
NOTICE ON UNAUTHORIZED AND UNLAWFUL USE, PUBLICATION, AND/OR DISSEMINATION OF SPIN.PH CONTENT: Please be notified that any unauthorized and unlawful use, publication, and/or dissemination of Spin.ph’s content and/or materials is a direct violation of its legal and exclusive rights to the same, and shall be subject to appropriate legal action/s.
