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    Toby Claudio: 'We’re selling not just merchandise, but [also] a healthy lifestyle'

    Mar 21, 2014


    Occupation President of Quorum International, the group behind Toby’s Sports, Toby’s Sports Arena, Runnr, Urban Athletics, and Move

    How he makes a difference Creating unique ideas that push you to get moving

    You might know him simply as Toby, the face to the name plastered on the sports store you frequent in the mall. But he’s more than just a name. He’s the brains currently running the company that’s been changing our country’s fitness landscape for decades — a visionary who keeps pushing the envelope of what sports stores should be.

    No sports shop has been as interactive as Toby’s. Runnr, launched in 2009, then set the bar for many running stores that followed. Now, Move is bringing their trademark interactivity into the fitness-equipment field.

    Dig into the thought process behind Claudio’s concepts and you’ll find passion. It’s the burning kind forged by experiences both good and torturously bad (a back injury helped birth Runnr), all of which have made him all too eager to share the benefits of being fit. “We’re selling not just merchandise, but [also] a healthy lifestyle,” he shares. “Contrary to popular belief, I believe fitness is for everyone. So we’re here to inspire and excite people through our stores and the gear we sell to pick up that habit.”

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