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    Tiger Woods, Phil Mickelson, LeBron James top list of  Forbes' Most Valuable Sports Brands

    Oct 23, 2015
    He's no longer world no.1, but Tiger Woods remain on top of Forbes' Most Valuable Sports Brands list..

    TIGER Woods’ game may no longer be the same, but the former world no. 1 still tops Forbes list as Most Valuable Sports Brands.

    The publication released its yearly list Thursday (Friday, Manila time), with Woods’ estimated value at $30 million for 2015.

    Forbes defines an athlete’s value brand as ‘endorsement income, less the average endorsement income of the top 10 athletes in the same sport.’

    Woods’ brand value is $6 million less from last year, but he still remains $2 million ahead of fellow golfer Phil Mickelson, who is ranked no. 2.

    Interestingly, both Woods and Mickelson had not been winning major tournaments of late.

    Woods, just two months away from being 40, hasn’t won a major championship since the 2008 U.S. Open, and is playing hurt for the last two years hampered by a series of back ailments.

    The 45-year-old Mickelson meanwhile, last clinched a major win during the 2013 Open Championship.

    LeBron James continues to make a case as the world’s top cage player as he comes in at no. 3 in a tie with tennis star Roger Federer.

    James’ brand fell to $27 million after making $10 million more last year, although all of the first four in the list experienced significant drop-off in their value over the last 12 months.  

    Curiously, ‘Money’ Floyd Mayweather Jr. made the list as new entry along with NBA superstar Kevin Durant ($18 million) and golfer Rory McIlroy ($12 million)

    Mayweather is valued at $11.5 million after fighting Filipino Manny Pacquiao last May in a bout that went down as the richest in boxing history.

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    Others who made the list are cricketer Mahendra Singh Dhoni ($20 million) and Real Madrid star Cristiano Ronaldo ($16 million).

     

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    He's no longer world no.1, but Tiger Woods remain on top of Forbes' Most Valuable Sports Brands list..
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