IF you’ve been to Ateneo recently, you’ll notice a new traffic scheme in place inside the campus as part of efforts to ease the congestion in and around the university.
Also noticeable are several signs around campus featuring Ateneo personalities that point the way for motorists.
One of them is Ateneo basketball superstar Kiefer Ravena, who is just glad to help out as his school guides motorists on the new one-way traffic scheme around campus that was implemented on February 11.
“Nakakapagbigay ako ng idea sa mga tao,” Ravena said when Spin.ph caught up with him over the weekend during the UAAP women’s volleyball semifinals at the Smart Araneta Coliseum.
Ravena isn’t the only sports personality tapped for the program. Ravena’s teammate Juami Tiongson and volleyball players Fille Cainglet and Gretchen Ho also have signs all around the campus.
Ravena’s, however, is the most prominent since it is at the main gate. The sign says “One Big Right,” a play of the school’s “One Big Fight” chant during UAAP games, telling motorists to turn right upon entering the campus.
The new one-way traffic scheme has drawn mixed reactions from motorists, according to the school organ The Guidon. Nevertheless, Ravena believes the use of Ateneo personalities will make it easier for motorists to follow and get used to the new routes.
“It lasted for ilang decades na ganoon ‘yung traffic scheme sa Ateneo tapos ngayon pinalitan. ‘Yun siguro (ang target nila), to try to get the attention of the public kaya mga pictures namin ang ginamit nila,” Ravena said.
The sophomore is already used to seeing himself on bigger advertising billboards outside campus, but he still finds it cool to see his own picture displayed inside the school premises.
“It’s fun to see yourself sa school,” said the Blue Eagle star. With reports from Mei-Lin Lozada