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    Chooks-to-Go bares plan to join the PBA in two years if UP partnership succeeds

    Apr 18, 2016

    BOUNTY Agro Ventures Inc. (BAVI), owners of Chooks-to-Go, is serious in putting up a PBA team someday after it recently formed a partnership with the University of the Philippines seniors basketball team in the UAAP.

    Ronald Mascarinas, president and general manager of BAVI, said the company is targeting to join the PBA in two years depending on the outcome of its first ever venture into basketball with its support for the UP Fighting Maroons starting this season.

    “In two years time, we are preparing to put up a franchise in the PBA,” said Mascarinas. “But only if we succeed dito sa UP Maroons.”

    Chooks-to-Go recently inked a partnership with UP by sponsoring the Maroons in their preparation and participation in the UAAP Season 79. But Chooks-to-Go is also looking ahead to their future in basketball, already sharing that they've been doing their research about the feasibility of having a PBA franchise someday.

    “The franchise fee is 200 million and another 10 million to maintain the team. That much we know,” Mascarinas said. “And our timetable is in two years time. We can buy an existing franchise. If [we do it] now, we will apply as an expansion team."

    “I’ve been talking to PBA coaches and team managers na kilala ko just to get advice,” he added.

    Mascarinas, however, was frank about how difficult it will be to enter the PBA.

    “Sabi nila, there is politics involved. So kailangan maghanap ka rin ng kakampi,” he said.

    Meanwhile, Mascarinas said one of the reasons why Chooks-to-Go decided to form a partnership with the UP Maroons is to make the team a model of sportsmanship. And he hopes they can do the same in the PBA, if they make it there.

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    “Our objective in looking at investing with a franchise in the PBA is, on a bigger scale, magawa namin ‘yung approach to promote sportsmanship,” he said.

    Before the PBA, Mascarias expressed his excitement over the company’s partnership with the UP Maroons this year.

    “Our success as a company is only meaningful if we are able to share it will other people. That is why we are excited with this partnership because it allows us to make a positive and lasting impact on the lives of young athletes, one of our own, with the hopes of spreading the values we promote to others even further,” Mascarinas said.

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